Idaho Football's 'Doesn't Matter, Get Better' Philosophy

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  Idaho football coach Thomas Ford Jr. introduced the phrase 'Doesn't matter, get better' as a focal message for fall camp this season.“"We have a big phrase that we’ve been talking about all offseason: 'It doesn’t matter, get better,'" Ford said. "You have a great practice, doesn’t really matter, get better. Have your worst practice, it doesn’t matter because you still got to get better. And I do think that our guys have really taken that, and I think that’s kind of part of the chip on the shoulder that they’ve had. 'Hey, we’re going to get better, we’re going to improve, and we’re going to do that on a daily basis.'"”
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  Ford explained the mantra at the Big Sky Football Kickoff Weekend in July.“Ford mentioned this expression at the Big Sky Football Kickoff Weekend in July.”
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  Ford emphasized that both good and bad practices should be met with a focus on continuous improvement.“"We have a big phrase that we’ve been talking about all offseason: ‘It doesn’t matter, get better,’" Ford said. "You have a great practice, doesn’t really matter, get better. Have your worst practice, it doesn’t matter because you still got to get better. And I think that our guys have really taken that, and I think that’s kind of part of the chip on the shoulder that they’ve had. ‘Hey, we’re going to get better, we’re going to improve, and we’re going to do that on a daily basis.’"”
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  Defensive line coach VJ Malo noted the concept is about striving for progress, not perfection.“"I think there’s probably going to be little things I want to correct every day as far as the details. Like it’ll probably never be perfect," defensive line coach VJ Malo said about improvement for his position group.”
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  The phrase appears on staff shirts.“It can be seen on the back of shirts worn by staff members — "Doesn't Matter, Get Better." Ford mentioned this expression at the Big Sky Football Kickoff Weekend in Spokane in July.”
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  The phrase has been a consistent theme in practice discussions across all positions.No usable supporting receipt — unverified.